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Tips for Making the Most of EDDM Printing Services
Every Door Direct Mail services offered by the USPS are designed to help businesses reach local audiences within a specific zip code or postal route for less. They can be incredibly helpful for small and locally-owned businesses in particular, as they allow for canvasing of every household within a neighborhood and are inexpensive enough to be used for multiple campaigns. Any business owner who wants to take advantage of EDDM services should read on to find a few tips that can help them make the most of their investment.

Identify Neighborhood Demographics

Since EDDM is not a selective mailing service, target audiences can only be defined by physical neighborhood. That doesn't mean businesses can't find ways to reach their potential consumer bases, though. They can use demographic data such as age range and average income to choose which postal routes to cover, ensuring that the money spent on their print marketing campaign is not wasted.

Think About Budget

EDDM services can be used to send between 200 and 5,000 pieces of mail per day without obtaining a postal permit. eddm cost may want to start out with just 200 mailers if they are working with tight budgets. They can always increase the mailing radius for the next set of mailers once they've determined whether or not postcard mailers are an effective means of reaching their target audiences.

Choose a Printer Carefully

There are plenty of digital printers out there, but not all of them focus on EDDM postcards. Any business owner wondering Why Choose EDDM.Us can learn more about the comprehensive services offered by this highly-regarded company online to get started finding the right printing company to meet their needs. Be every door direct mail printing when working with companies that are not focused on dedicated EDDM postcard printing services.

Custom Designs

Consider hiring a graphic designer to create a custom-designed postcard for the mailer. It will make a better impression upon potential future customers or clients, and when working with a printing service that offers graphic design for their clients it can be quite inexpensive. Of course, templates can form a good starting point, but they simply don't offer the same effect as a unique and custom postcard.

Include a Call to Action

Since most businesses that use EDDM services are local brick-and-mortar establishments, it can be very effective to include calls to action on the postcards. It's not enough to inform potential clients or customers of an upcoming sale; be sure to include a statement such as “head in today to check it out” or another simple, straightforward call to action to draw them in.